Blue Kirby, in my eyes, represented a similar misstep PotCoin made in choosing Dennis Rodman as a spokesperson. I think marketing crypto goes awry when the only thought is choosing a ‘cool’ spokesperson with reach and not choosing someone who can commit to long-term representation of the project in a positive and intellectual light. This seems to be a recurring problem in crypto communities.
I believe the audience that will best adopt and represent this community is an educated one, meaning I would focus more time on strong written content to represent the project well, video training to make adoption easier, and choosing respected members of the crytpo community for representation. Not hype men, people an educated audience can respect. This is what brought me to Yearn, not Blue Kirby!
I also am curious who is managing PR for the project at this time. While none of the recent controversy around EMN impacted my opinion of YFI, I feel like there were a lot of missed opportunities here to educate the community about what actually happened. Not everyone is smart enough to understand how these projects work, and I just feel there needs to be some better control of how these matters are represented publicly. Too much of our DeFi token value is based on speculation from people not actively involved in these systems to not get a better grip on how the media represents the integrity of this project.
Sharing this not to complain, but because I believe strongly in this project. The Blue Kirby incident, IMO, just felt a bit juvenile for what I’ve come to expect from Yearn Finance.