We at UBB (Unblocked Block) would like to bring out our marketing skills to help boost engagement to the YFI Korean community and their involvement in the yearn ecosystem.
For a fee, 2,300 USD per month, from the community treasury, or the yDAO, we would like to help with the outreach to the Korean community via blockchain forums, KakaoTalk/ Telegram along with making Korean marketing content and infographics to show how YFI works and why it is such a hot defi topic in the crypto space. We would also translate the website and blog posts for our Korean audience.
Right now, the defi and YFI is the center of attention in the crypto markets. However, in South Korea, most of the discussions around YFI are solely focused on its price, and there is not much discussion or attention about the workings of the dapp itself. We can summarize the following reasons:
1. Lack of information on Korean websites
When searching the keyword " YFI" on Naver.com, the largest Korean search engine, there are no related results. This means there isn’t sufficient Korean information that can be looked at when people want to get to know more about YFI. (ps. over 80% of Korean use Naver.com for their daily searches)
2. YFI site only has English
Although most Koreans know enough English to get by, using a fully English site with professional terminology related to crypto isn’t possible for the majority without a translation. Therefore, it greatly reduces the interest of Koreans who visit the site.
3. Insufficient understanding of the defi space
Decentralized finance is very popular but it is still a relatively new topic. At present, from our experience, except for price issues, not all Koreans can understand what defi is nor how to use it.
4. Lack of trust
Since many crypto scams have hit Korea lately, it is not easy for Koreans to take action when they don’t know much about the YFI, even though defi and YFI is a hot topic. This is why crypto users in the Korean market generally don’t understand YFI in depth.
1. To help people who are interested in DEFI or YFI understand the project better, we recommend creating a formal Korean community (Kakao Talk or Telegram)
a.UBB will help bridge YFI to the Korean community by releasing the latest news from YFI, answer questions from everyone, and coordinating with the YFI team.
b. Meanwhile, several events will be held in the community, such as DEFI weekly discussion, AMAs…etc, in order to help people understand more about Yearn.
C. This will help create a starting point for where the Korean YFI community can grow from.
2. To provide background knowledge of defi and YFI, we can help run the official social media: Medium & Naver Korean Blogs
Since DEFI knowledge needs to be conveyed through the accumulation of content, we recommend that YFI create an official Medium and Naver blog, where we can translate the official blogs to Korean along with other defi related articles, which will provide sufficient background knowledge and help the market public understanding more about the yearn ecosystem. In addition, articles posted on Naver blog will improve the search result, and it will be easy to be seen when people search for the keywords on Naver.com.
3. Translation Service
As mentioned earlier, the Korean market needs to be promoted in the local language. Therefore, at the initial stage of the promotion, it is suggested translating the articles on Medium, the site, and the platform into Korean.
We would love to see YFI community volunteers assisting in translation from English to Korean. Except for that, UBB also can provide services with a rate of 0.15 USD/word when needed.
During the time we support yearn, UBB will provide free translation services for content under 300 words whenever the community needs.