Hello! David Hoffman here. Disclaimer, I own YFI, and I also would be receiving a portion of the funds that I am proposing gets allocated.
The Bankless Podcast just opened up Q4 sponsor slots, and we believe DAOs like Yearn governance should have access to the same advertising and promotion as any centralized entity. We want to extend an opportunity to Yearn governance to have Yearn reserve and purchase a Show Slot (Half) on the Bankless Podcast/YouTube show for Q4 October to December.
You can see pricing and information here: https://drive.google.com/file/d/10ZC8ST4KjryHhv8pBtrauvoZ0216SYrG/view?usp=sharing
The proposed package is Show Slot (Half) at $2,050 per month for three months, October to December 2020.
The Bankless Podcast has 10 shows a month
- 4 Podcasts w/ guest
- 4 State of the Nations
- 2 AMAs
The Show Slot (Half) would include a yEarn ad-slot in half of those each month.
Note: Bankless ad slots have been historically oversubscribed within the first 48 hours of release, and this current Q4 is no exception. So this ad slot is something we are intentionally reserving for a DAO like yEarn as a fun experiment and to level the playing field for decentralized entities. This has historical significance! To our knowledge, this would make yEarn the first DAO to ever secure a podcast ad slot! July had 47k downloads, and August looks like it will end at 72,000. The rate of downloads is doubling every 2 months
With regards to an ad-read, Ryan and I would focus on discussing Yearns various products, and what they can offer the end consumer. We would dive into how things work under the hood, and help people chose what product is right for what type of user. We would not discuss the YFI token or endorse it in any way; the advertisement would focus on Yearns products and its offerings.
The ad would focus on
- Let the money-robots seek yield for you
- Safer or more aggressive strategies are available, depending on your risk tolerance
- If gas fees are eating you alive, Yearn might be the solution you’re looking for.
- Organic, community-run protocol, very much aligned with the Bankless vision for the world.
Really excited about this opportunity to help promote Yearn and what it can do to help democratize access to DeFi Yield!